The Guest Experience
Building on the brand-led organisational culture I design and facilitate recruitment, coaching and performance management systems tailored for front-line team members
I concieve brand-led facilities, activities and services, working with the client team and F&B, IT, Retail, Entertainment, Transport, Travel & Tourism, Wellness, Fitness and other specialists.
Crafting brand-led bookings, reservations, room-service, complaints' handling and other guest facing 'enablers'.
Briefing and critiquing the work of architects, interior and landscape designers, lighting consultants and art buyers to ensure all their creativity reflects the Brand Core in a mutually supportive manner.
I create brand-led names for hotels and their outlets, and brief and critique the work of graphic designers in developing logomarks and Visual Identity Systems.
I develop overarching brand marketing strategies and brief and critique the work of marketing communications agencies to deliver creative output that dramatises the reality of the brand experience.